The information you communicate to the public about your corporate event has a big impact on how the event is perceived. Writing a press release for an upcoming event can help generate excitement, set audience expectations, and contribute to marketing efforts. Similarly, writing a release about an event that’s already occurred can help highlight key moments and keep important conversations going after the event has ended.
Here’s our comprehensive guide on how to write a press release for an event.
Press releases are used by companies and other organizations to communicate pieces of news or information to the media and the public. They’re generally handled by PR departments, and they’re used for many purposes, not just to inform people about events.
But in the context of corporate events, there are four main types of press releases:
Writing a press release is a simple, yet effective way to highlight the importance of your upcoming event. Here are a few of the main advantages:
A good press release is straightforward and organized. An excessively wordy or long press release can work against you, even if it’s technically well-written.
In most cases, an event press release should be written at a 6th-8th grade reading level to ensure accessibility.
If your target audience is particularly educated (industry experts, for example), you should still try to avoid writing at more than a 10th grade level. Even if your audience can understand ultra-technical language, you still want your press release to be convenient to read and easily digestible for journalists.
One of the main purposes of a press release is to drum up enthusiasm, especially if you’re advertising an upcoming event. Always use positive language and write in an active voice, not a passive one. Many press releases include a “call to action,” which is designed to inspire readers to take specific, meaningful steps.
The main goal of a press release is to provide interested readers with details about your event. Therefore, it’s vital that your press release contains all the information your audience needs to take their next step.
A vague or confusing press release is far less effective at inspiring your audience. Try to stick to key, need-to-know information to ensure readers have clear and accurate expectations of your event.
[One-sentence description of the event and the purpose of the press release]
[Longer, yet still concise description of what makes the event special and newsworthy]
[Event date]
[Event time]
[Event location and venue]
[Engaging, concise, and accurate summary of the event and why it’s being held]
[2-3 paragraphs describing who is invited/attending, goals for the event, important speakers, and other details about the event]
[1-3 quotes from event organizers, speakers, or sponsors]
[Brief paragraph providing background information and details for journalists about your company or organization]
[Statement encouraging stakeholders to take action, such as purchasing tickets, donating, or sharing information]
[Media contact person’s name]
[Media contact person’s phone number]
[Media contact person’s email address]
The information you communicate to the public about your corporate event has a big impact on how the event is perceived. Writing a press release for an upcoming event can help generate excitement, set audience expectations, and contribute to marketing efforts. Similarly, writing a release about an event that’s already occurred can help highlight key moments and keep important conversations going after the event has ended.
Here’s our comprehensive guide on how to write a press release for an event.
Press releases are used by companies and other organizations to communicate pieces of news or information to the media and the public. They’re generally handled by PR departments, and they’re used for many purposes, not just to inform people about events.
But in the context of corporate events, there are four main types of press releases:
Writing a press release is a simple, yet effective way to highlight the importance of your upcoming event. Here are a few of the main advantages:
A good press release is straightforward and organized. An excessively wordy or long press release can work against you, even if it’s technically well-written.
In most cases, an event press release should be written at a 6th-8th grade reading level to ensure accessibility.
If your target audience is particularly educated (industry experts, for example), you should still try to avoid writing at more than a 10th grade level. Even if your audience can understand ultra-technical language, you still want your press release to be convenient to read and easily digestible for journalists.
One of the main purposes of a press release is to drum up enthusiasm, especially if you’re advertising an upcoming event. Always use positive language and write in an active voice, not a passive one. Many press releases include a “call to action,” which is designed to inspire readers to take specific, meaningful steps.
The main goal of a press release is to provide interested readers with details about your event. Therefore, it’s vital that your press release contains all the information your audience needs to take their next step.
A vague or confusing press release is far less effective at inspiring your audience. Try to stick to key, need-to-know information to ensure readers have clear and accurate expectations of your event.
[One-sentence description of the event and the purpose of the press release]
[Longer, yet still concise description of what makes the event special and newsworthy]
[Event date]
[Event time]
[Event location and venue]
[Engaging, concise, and accurate summary of the event and why it’s being held]
[2-3 paragraphs describing who is invited/attending, goals for the event, important speakers, and other details about the event]
[1-3 quotes from event organizers, speakers, or sponsors]
[Brief paragraph providing background information and details for journalists about your company or organization]
[Statement encouraging stakeholders to take action, such as purchasing tickets, donating, or sharing information]
[Media contact person’s name]
[Media contact person’s phone number]
[Media contact person’s email address]
Are you planning a shareholder meeting, conference, product launch, trade show, or other type of major event? You need to make sure the production value matches the quality of your event’s content. Working with a reliable, proven leader in audio visual event production like Catalyst ensures your event runs smoothly, exceeds the expectations of your audience, and has the impact you want.
Get in touch today to schedule a free consultation, learn more about our services, and tell us about your event.