Planning a corporate event is a complex and delicate process. It involves juggling a wide range of interconnected elements to create a seamless experience for your guests. But while planning for a big event is important, what you do after the dust has settled also matters.
Planning a corporate event is a complex and delicate process. It involves juggling a wide range of interconnected elements to create a seamless experience for your guests. But while planning for a big event is important, what you do after the dust has settled also matters.
Conducting a post event survey after a corporate event helps you identify areas of success and areas in need of improvement, which can help you make adjustments moving forward. It also keeps your guests engaged and increases the chance they’ll return for future events.
Keep reading to uncover our top 12 post event survey questions you should ask after a big event.
Post event surveys can act as powerful tools in the event planning process. Even though the event is over, gathering detailed information about guest experience can tell you a lot about how your event was received.
By conducting a post event survey, you can:
• Gather information to improve future events
• Gauge event success and guest satisfaction
• Determine if your budget was allocated effectively
• Use responses to pitch your next event
• Identify blindspots
• Assess trends and demographic information
Post event survey questions are especially helpful if you also conducted a short pre-event survey. This allows you to compare your guests expectations to their actual experience at the event.
This is a great starter question, as it can give you valuable insights into your marketing strategies. Whether people mostly heard about the event through word of mouth, fliers, or social media ads, you can use this information to determine how to allocate your marketing budget more effectively.
Knowing how many repeat guests attended your event can help you determine who your target audience is and who you need to reach. For example, if you had a lot of repeat attendees and very few first-timers, you might decide to increase your efforts to engage a new audience.
This question is especially helpful for B2B events. One of the main benefits of corporate events is the opportunity for guests to interact and make connections. That’s why it’s important to know if your event adequately facilitated these networking opportunities.
Understanding general satisfaction is helpful because it informs the rest of their answers and gives you baseline feedback on the success of the event. You can leave this question open-ended, but you may also consider providing a rating scale to keep it simple.
Giving attendees the opportunity to share their favorite aspects of the event is a great way to learn more about what worked. For example, if a high volume of guests really enjoyed a particular speaker, presentation, or game, you know it’s worth prioritizing similar features in the future.
It’s always important to choose a venue that compliments your particular event and helps you achieve your goals. Inquire about the venue and how well it worked for attendees. You may have follow-up questions to learn more about how the setting impacted the experience, such as how easy it was to find or if it was too cramped.
While it’s always nice to hear positive feedback, negative feedback can be even more valuable. Some people will avoid pointing out weaknesses in a survey unless they are specifically prompted to do so. By asking what could be improved, guests have the chance to share what they didn’t like and offer specific improvements for you to consider.
Participation matters, especially at large-scale events. In fact, research shows that people are more likely to remember an experience if it provides an optimal level of interaction. It’s important to gauge whether or not your guests felt invited to participate and engage with the content of the event.
If respondents indicate they didn’t have an opportunity to participate, try introducing ice breaker games and other interactive activities in the future.
This somewhat open-ended question invites respondents to highlight the things they found most memorable about your event.
During the planning stages, you probably focused your time on a few key moments or elements. Perhaps your event centered around a keynote speech, a product demonstration, or a series of workshops. But in many cases, your expectations may not match the actual lived experience of attendees. You need to know what was actually most memorable.
It’s always helpful to ask attendees directly if they would return for future events. Not only does this give you concrete insights into their experience, but it also helps you plan future events based on interest.
One of the best indicators of attendee satisfaction is how likely they are to recommend an event to their loved ones and respected colleagues or business partners.
The technology you use shouldn’t just be impressive to look at. Ideally, you want to use AV equipment to really tell a story and create a full sensory experience for your attendees. It’s a major contributor to the success of your event, so it’s important to get feedback on this and share the responses you get with your AV provider so they can make adjustments.
A non-specific, open-ended question should always be the last item on a post event survey. This ensures nothing is left unsaid that may be important for you to know. It also makes the survey participant feel heard and shows them that you truly respect and value their opinion.
Planning a corporate event requires many different moving parts. From booking a venue and organizing marketing efforts, to scheduling special guests and setting up AV software, there's a lot to juggle.
By working with an experienced AV company like Catalyst, you can rest assured that the tech side of your event is taken care of. We offer integrated audio and visual management so you can give your attendees the experience they deserve.
Contact us today!
Planning a corporate event is a complex and delicate process. It involves juggling a wide range of interconnected elements to create a seamless experience for your guests. But while planning for a big event is important, what you do after the dust has settled also matters.
Conducting a post event survey after a corporate event helps you identify areas of success and areas in need of improvement, which can help you make adjustments moving forward. It also keeps your guests engaged and increases the chance they’ll return for future events.
Keep reading to uncover our top 12 post event survey questions you should ask after a big event.
Post event surveys can act as powerful tools in the event planning process. Even though the event is over, gathering detailed information about guest experience can tell you a lot about how your event was received.
By conducting a post event survey, you can:
• Gather information to improve future events
• Gauge event success and guest satisfaction
• Determine if your budget was allocated effectively
• Use responses to pitch your next event
• Identify blindspots
• Assess trends and demographic information
Post event survey questions are especially helpful if you also conducted a short pre-event survey. This allows you to compare your guests expectations to their actual experience at the event.
This is a great starter question, as it can give you valuable insights into your marketing strategies. Whether people mostly heard about the event through word of mouth, fliers, or social media ads, you can use this information to determine how to allocate your marketing budget more effectively.
Knowing how many repeat guests attended your event can help you determine who your target audience is and who you need to reach. For example, if you had a lot of repeat attendees and very few first-timers, you might decide to increase your efforts to engage a new audience.
This question is especially helpful for B2B events. One of the main benefits of corporate events is the opportunity for guests to interact and make connections. That’s why it’s important to know if your event adequately facilitated these networking opportunities.
Understanding general satisfaction is helpful because it informs the rest of their answers and gives you baseline feedback on the success of the event. You can leave this question open-ended, but you may also consider providing a rating scale to keep it simple.
Giving attendees the opportunity to share their favorite aspects of the event is a great way to learn more about what worked. For example, if a high volume of guests really enjoyed a particular speaker, presentation, or game, you know it’s worth prioritizing similar features in the future.
It’s always important to choose a venue that compliments your particular event and helps you achieve your goals. Inquire about the venue and how well it worked for attendees. You may have follow-up questions to learn more about how the setting impacted the experience, such as how easy it was to find or if it was too cramped.
While it’s always nice to hear positive feedback, negative feedback can be even more valuable. Some people will avoid pointing out weaknesses in a survey unless they are specifically prompted to do so. By asking what could be improved, guests have the chance to share what they didn’t like and offer specific improvements for you to consider.
Participation matters, especially at large-scale events. In fact, research shows that people are more likely to remember an experience if it provides an optimal level of interaction. It’s important to gauge whether or not your guests felt invited to participate and engage with the content of the event.
If respondents indicate they didn’t have an opportunity to participate, try introducing ice breaker games and other interactive activities in the future.
This somewhat open-ended question invites respondents to highlight the things they found most memorable about your event.
During the planning stages, you probably focused your time on a few key moments or elements. Perhaps your event centered around a keynote speech, a product demonstration, or a series of workshops. But in many cases, your expectations may not match the actual lived experience of attendees. You need to know what was actually most memorable.
It’s always helpful to ask attendees directly if they would return for future events. Not only does this give you concrete insights into their experience, but it also helps you plan future events based on interest.
One of the best indicators of attendee satisfaction is how likely they are to recommend an event to their loved ones and respected colleagues or business partners.
The technology you use shouldn’t just be impressive to look at. Ideally, you want to use AV equipment to really tell a story and create a full sensory experience for your attendees. It’s a major contributor to the success of your event, so it’s important to get feedback on this and share the responses you get with your AV provider so they can make adjustments.
A non-specific, open-ended question should always be the last item on a post event survey. This ensures nothing is left unsaid that may be important for you to know. It also makes the survey participant feel heard and shows them that you truly respect and value their opinion.
Planning a corporate event requires many different moving parts. From booking a venue and organizing marketing efforts, to scheduling special guests and setting up AV software, there's a lot to juggle.
By working with an experienced AV company like Catalyst, you can rest assured that the tech side of your event is taken care of. We offer integrated audio and visual management so you can give your attendees the experience they deserve.
Contact us today!
Are you planning a shareholder meeting, conference, product launch, trade show, or other type of major event? You need to make sure the production value matches the quality of your event’s content. Working with a reliable, proven leader in audio visual event production like Catalyst ensures your event runs smoothly, exceeds the expectations of your audience, and has the impact you want.
Get in touch today to schedule a free consultation, learn more about our services, and tell us about your event.